Archive
The Unstoppable Tour
30 sports. 30 cities. 30 days. One athlete fueled by EAS Sports Nutrition. The Unstoppable Tour was a branded content series with 30 videos broadcasted daily . Spending less than one million dollars, unaided awareness grew over 100%, episode views exceeded 250,000 and EAS's fan absolutely base blew up.
X Games
To get to the X Games in Minneapolis, most fans had to pass through the city’s light rail stations – and its most visible media buy. We became the X Games’ official unofficial sponsor by spreading 46 unique posters and three animated videos across the six stations. The goal: Make things the kids would want to steal.
Amstel Light
All beer advertising is basically about friendship. But the truth is, many adult men have a hard time making friends. Thankfully, Phil Mickelson is here to help.
Nuun
For a brand built on running and cycling in the Pacific Northwest, Nuun's creative had gotten oddly broad and unnatural. It no longer felt true to who they really are. As part of a deep strategic refresh, I helped them define their core brand imagery and bring it back to their roots.
Chips Ahoy
Chips Ahoy! Notice the exclamation point! What’s that all about?! It’s the special something that puts Chips Ahoy! cookies over the top! My final project at the Martin Agency! Voiced by SNL’s Keenan Thompson!
