Archive
The Unstoppable Tour
30 sports. 30 cities. 30 days. One athlete fueled by EAS Sports Nutrition - and the ultimate product demo. The Unstoppable Tour was a branded content series with 30 videos broadcasted daily. Spending less than one million dollars, unaided awareness grew over 100%, episode views exceeded 250,000 and EAS's fan absolutely base blew up.
The Official Unoffical X Games Partnership
X Games partnerships are expensive. But to get to the Games in Minneapolis, most fans had to pass through the city’s light rail stations – and its most visible media buy. Jack Link’s Protein Snacks and their mascot, Sasquatch, became the X Games’ official unofficial sponsor by spreading 46 unique posters and tons of animated videos across the six stations. The goal: Make things the kids would want to steal.
In The Rough
Most all beer advertising is basically about friendship. Adult male friendship. But the truth is, many adult men have a super hard time making friends. Thankfully, Phil Mickelson is here to help.
Nuun Brand Refresh
For a brand built on running and cycling in the Pacific Northwest, Nuun Hydrations's creative had gotten oddly campy and unnatural. It no longer felt true to who they really are. As part of a deep strategic refresh, I helped them define their core brand imagery and bring it back to their roots.
Made with !
Chips Ahoy! Notice the exclamation point! What’s that all about?! It’s the special something that puts Chips Ahoy! cookies over the top! My final project at the Martin Agency! Voiced by SNL’s Keenan Thompson!
